>> reporter: along with the principal, finders keepers, bantell and his team don't charge homeowners going through and hauling away their stuff. the deal is they keep, sell or recycle whatever they find. >> when i started this business eight years ago there was five landfills in this area. there's one less because we filled them all. 80% of the stuff that we throw away is recyclable. >> i'm craig bantell, the brains behind the operation. >> reporter: they find treasure to make for a popular reality show on the diy network. >> your show is called "garage gold." what's gold? >> what's gold to me is not gold to other people. >> reporter: he's found an autographed copy of w.c. fields' autobiography, valued $3,500. this painting worth $2,500. >> holy crap. >> dude that looks legit. >> reporter: and this may be the biggest find to date, a vintage nfl championship trophy. >> 1946 cleveland browns championship trophy. >> reporter: even his appraiser was stumped how much that was worth. >> that got appraised for $15,000. i still -- maybe it's because i'm biased and i'm from cleveland but i th