shopify and baozun.orning, jon steinberg, the ceo of the "daily mail" north america and a cnbc contributor. interesting morning, not only we talked about baozun a moment ago, baba is down to 93 a share now. >> we see it time and again, the companies get bid up in the private market, they go public, there's a huge pop and then they come crashing down in the first earnings. this etsy thing, we all saw it on ipo day. we all said the price was crazy and it was going to happen. it was so obvious, i can't even believe the market is correcting it now and it didn't happen in the first place. >> priced at 16, it's 17 now. >> was it priced efficiently? >> you always happen, you always talk about the price thing. if you look at the first day ipo pop -- >> closed at 31. >> let's look at box. where are these relative to the ipo, no, where are these things relative to the first day, they're all way down. >> baozun's case is interesting. if you believe that china really is going to push forward and become a global citi