got to shake it real hard. [ laughs ] lemonis: tonight on "the profit," super sweet entrepreneur barb batisterb. let me give you a hug. man #1: okay. lemonis: have you taught everybody to hug? barb: thank you. lemonis: ...is determined to parlay the success of her sweet shop into a beverage-and-food empire. it's really good. with the help of her overzealous partner, they've launched three distinct businesses. holy moses, look at all this. and now they've added a new one -- a canned tea-and-coffee company. you guys are busy. but despite the backbreaking grind... barb: i'm dying. i'm tired. lemonis: ...they have yet to taste success... what do you get paid there? kurt: nothing. lemonis: ...as the new businesses threaten to kill the old ones. if it costs you $1.83 to make it, it actually costs barb money to be in this business. kurt: well, that's...yeah. lemonis: but i see spectacular potential here. barb: we're nationwide at whole foods, and that is new, a sku. lemonis: you're nationwide? barb: we are, 168 stores. lemonis: pretty awesome. but if i can't get barb to toughen up... you should almo