and barbara armina, you know, it seems like, you know, i'm going back of the holidays here. it seems like shopping begins earlier in earlier every year. and now that we have had the supply chain constraints, we've been seeing, you know, big numbers in october as we've talked about. i mean, is that all being pushed by those? are people actually just getting out sooner? and, you know, when we get into mid december, there's gonna be a lot of empty shelves to look at. well, the numbers tell us that 4 times as many shoppers expected to shop earlier than they usually do. and retailers, of course that's good, it extends the selling season. consumers buy early and then they also buy late. so with an advantage to both consumers and to retailers, i think it'll happen a longer selling season, and simmers are to some extent ready to be out in around rich people and shopping is a tradition remedy. and so that's part of the holiday experience. but i, i do think there is a concern for some people. certainly you're not going to have necessarily, you know, some of those big christmas items,