. >> cooper: cubby broccoli's daughter, barbara broccoli, and his stepson, michael wilson, oversaw productioned. before your dad stepped down, did he give you any advice? >> barbara broccoli: well, i guess the main thing was he said, "don't let other people screw it up." >> cooper: the fact that you've kept this in the family, do you think that's critical to the success of this? >> michael wilson: i think so. >> broccoli: we are, well, control freaks, you know? and we're excited. we're still excited by... i mean, every morning, you know, you get up, you think, "wow, i get to go, you know, on a bond set." ( laughs ) and it's thrilling. >> cooper: "skyfall" stars daniel craig in his third outing as 007. he's the sixth actor to play bond in its 50-year history. why do you think it's lasted for 50 years? >> daniel craig: sort of giving value for money to the cinema- going public has been the credo of the broccoli family. >> cooper: cubby broccoli talked about putting all the money on the screen? >> craig: yeah. and they still give a large bang for your buck. i mean, the fact that they haven't bee