barbara lippert, the advertising columnist with media post.com, thanks for stopping by. >> thank you. >> the new mill am-- film gravity with george clooney and sandra bullock cleaned up at the box office. astronauts trying to sur is voif an accident in space. gravity turns in the biggest october opening ever. $55 million. >> coming up he won the medal of honor, 58 years ago. he said good-bye surrounded by brothers. >> jeff: a 96-year-old man passed away inside a hospital room in new jersey. lick las oresko would describe himself as an ode guy. but dozen of friends and admirers who were with him say he was anything but. at the time of his death o resco was the oldest surviving recipient of the congressional medal of honor. here's done dal ir. >> i looked up at the sky, and i said lord, i know i'm going to die. let's just make it fans. >> nicholas oresko was a 128-year-old refinery worker from new jersey. during the battle of the bulge in world war ii he was ored to take a hill held by the germans. he described what happened in a documentary about medal honor recipients. >> my job was t

but barbara lippert, how wide and far is six-second video reaching?osed to journalism because maybe it's a little trivializing for journalism, but for advertising it's the greatest thing to happen since "mad men." 30 seconds of advertising can be hideously boring and tough to watch. >> let me roll a few of these. first, burt's bees. six seconds, check it out. >> bad travel choice. >> now we got it. >> so they're selling their classic products by parodying classic literature and plays. with advertisers, six seconds can be mesmerizing. if you try to write something for 30 seconds or even a minute, it can really go bad in so many ways. >> i'm not sure i'd call that last one mesmerizing, but let me show you this one. co cody, i will let you have a shot at this. samsung put together a vine six-second loop. we'll let it repeat because you can barely tell it's repeating. take a look. somebody running across, and it makes you want to go for them. cody? >> it's a very well-executed stop motion vine. those are also very popular, and they can appear that they're