interesting, you go all the way back to the motion picture alliance back in the day, ayn rand, walt disney, gary cooper, barbaraanda out of the movies because there's enough bad guys. neil: i'm not out to make them saints. i will say some movies go a little far like in tomorrow never die when you see it's an evil british media baron, i'm thinking evil -- [laughter] all right, stop. but i'm wondering where this goes. because, you know, this has gone on since this is a wonderful life, mr. potter, the evil banker. i get that. and they're very simple to relay black and white stories, but i think it does partly sway go after the business guys to get your taxes. it does feed even whether we know it or not a subliminal anti-business sense. and believe me, and i think you kind of touched on it, mark, some of these companies get their just desserts because some of them go over the top. but i really believe most do not. and maybe that's my naive view of this, but i think hollywood would be well served just showing a little bit more balance. your thoughts. >> well, absolutely. you know, you mention -- carol mentioned ayn