>>e freakonomics broadcast. >> reporter: turns out barbara sine and those like her are key players in a medical revolution, and economics non l laureate alth deserves much of the credit. aers a market e he'd been puzzling over how to increase the number of kidney transants. dialysis keeps patients alive while they wait, usually years, for a deceased donor kidney, or, fif they're lucky, a kidnm a living donor who's a good biological match. and then al rothays he heard about two spouses chatting in the waiting room of a dialysis clinic. >> why are you here? i'm waitg for my husband. i would give him my kidney, but he has blood type b and i have ablood ty oh it's a funny thing my, you know, we're just reverse. >>epter: so the wife with blood type a gave one of her two kidneys, we can live with just one, to the other spouse. and her blood type b husband got a eykirom the person she'd met in the waiting room. but roth saw a way to go beyond two cples swapping two kidneys, by using computer algorithms to create donor- recipient chains, matched for blood and tissue type, even for age. one pr