barber shops across the country. >> the barbers are participating and ask canning their clients if they'd like to be screened. if you screened one person, it's already successful. >> successful enough for this barber shop doc to his visit in an attempt to save more lives. >> it's amazing, because with our program, we are seeing changes in behavior. when brothers notice somebody cares, they send to do better. they tend to be more compliant. in fact a patient told me, i don't care how much you know until i know how much you care. >> we'll be right back. -somebody got a brand new car! -it's got that new car smell... -wait, wait, wait, wait! -what? -c'mon, man. you gonna say no to this? bam! -double quarter pounder. -with... -cheese! -cheese! if i see one sesame seed... [ male announcer totally irresistible and fully loaded with flavor -- the big mac, double quarter pounder with cheese and angus third pounder. oh, let me get a napkin. thank you. ♪ i'm in the back seat. ♪ it adds character. [ laughter [ male announcer the simple joy of giving in to flavor. >>> that wraps it up for us here at our world with black enterprise. i'm mark lamont hill, check me out on facebook and follow me on twitter. thanks for watc