it's moms like barbie izquierdo, who's beautifully spoken, so brilliant. her children are funny and enjoyable. and yet they're still experiencing food insecurity and hunger. so i think people are actually shocked. "well, i don't see it, so it can't be real." and they don't believe the numbers. but what is happening underneath is a massive crisis in human potential in the united states. our kids are showing up to school not ready to learn. when they're in school they can't concentrate. you have kids who are food insecure when they're adolescents. they're suffering with stress and suicidal ideation. that's what we find in our research. how can we -- >> suicidal ideation? >> suicidal ideation, so it's thinking about, "oh, what does it matter that i live?" it's thinking about killing yourself. these are very depressing and stressful experiences to experience hunger, to see your parents struggling with that and to struggle yourself. so when you -- what's happening is that we are developing a whole -- like half of the country overall is really left out of the pu