. >> reporter: and free agent wide receiver ramsey barden is donning a roman moral as caesar. interesting? >> well, they showed that a series of videos as far as off season programs we can get involved in, and a lot of them look interesting and this looked like it would be the biggest challenge to me. and the most fun. >> they have a music boot camp, a broadcast boot camp, culinary, hospitality, the choice is for you. but they're doing a lot, bringing a lot more to the table. >> reporter: the boot camp was established in 2012 by the nfl and jeff friday to give players options after their football careers. which, according to espn, lasts an average of 3 1/2 years. the nfl says that number is around 6 years, but either way, the players need to consider life after football. they need plan b. is that something also you talk about, think about what second career is going to be? >> beyond the stats, these guys retire at 30. and anyone beyond 30 realizes there is a lot of life after 30 years old. it is about two things. about the economics of it all, but really about giving them an o