i am curious to hear what you think about barmak's point.uld the parents know if information about their child is leaving the can schoolhouse >> it's the kind of data that our enstitutions are collecting and are spibl for. there are clear guidelines around what that data is and how it can be shared and it can -- the personally identifiable unless can only be shared in extremely limited circumstances. it's very difficult to share data. offices the federal student privacy law that covers that. >> doesn't cover this education technology data. the federal student privacy law is clear that organizations when that data is shared, they cannot use it for commercial gain. they cannot use it to market it. they cannot sell it. and it will be destroyed as soon as the purposes of the contract are over. when you get to this education technology data that's being driven, barmak is absolutely right. we don't understand well enough, particularly at the school and barriers barriers. where with can he contract? what kind of leverage do peeve? i think again the