advertising agencies across chicago many of which might be focused on the bottom line tonight's chicago's barry ellynin 2009 marianne new 10 advertising producer worked with several of the biggest brands in business like kraft at mcdonald's move to do something for the lesser known >> had never heard of them and started to ask around a lot of people had not heard they'd need some public relations appetizing to get their name out there >> that got marianne on a mission to put a team of her best advertising brides together to create awareness for the choir >> we have been talking about doing something to give back to our community wanted to do something pro bono to do something that was dear to us and so, it was just a coincidence that this just was it fell into my lap >> heading into the drawing board meeting on nights and weekends working tirelessly at the same time try to balance families and full-time jobs >> we started working with the children's choir out and love with their voices we were saying how do you communicate with people had not heard them? >> after a few months the breadbox idea was bo