society but i am also interested in why americans believe and act the way they do. >> next call for barry glassnercomes from san francisco. good afternoon san francisco >> thank you, peter. actually it was the question of the spring to ask about how can you use fear positively so maybe perhaps mr. glassner could talk about incorporating his other books of the gospel of food and how we are afraid of food and food additives and pesticides and how that plays out in the culture today. >> thanks scholar. >> thank you. and i have to say i don't recognize the voice but thank you for mentioning my other book. i'm always interested in why americans are afraid of things they shouldn't be so in the gospel of food a lot of what i am concerned about is why is it that americans seem to treat every food as a possible danger to our health? you know people walk through the and look at restaurant menus constantly afraid of anything they could be sold whether it is carbohydrates, fat for another group, salt, sugar, additives, no additives, it goes on. the list is almost endless and i think that it's part of the same