barry goredy. >> ironically he was trying to make black music that would cross over to the white worldn't i compete like the beatles, why can't i have that artistic expression? >> ♪ talk to me honey so you can see ♪ ♪ what's going on ♪ ♪ what's going on ♪ ♪ hey what's going on ♪ ♪ tell me what's going on ♪ ♪ >> affected by the vietnam war, his brother was in vietnam. so he's hearing all these stories about what's going on there, he's seeing the protest here and it's changing him. >> he holds up a mirror to america, look at yourself, america. >> he is talking about the war and poverty the way barry goredy is not super-happy about. >> everybody thinks we're wrong they do ♪ >> initially barry gordy didn't want marvin to do "what's going on." >> now you have marvin gaye making a protest record about the war. you don't talk about the government. >> ♪ i want to know what's going on right now people ♪ >> ultimately when he agrees to put out, what's going on, if you're right i'll lirn something and if i'm right as barry gordy said i learned something. >> every ar stift at motown also wanted to