i'm happy to have the support of the person at harper, barry harbaugh, that was really cool. the distribution of digital to still support digital, that i ignored completely. i basically got free advertising across the nation on book shelves. i can't buy that. no single person can afford to distribute 10, 15, 20,000 books into the hundreds and hundreds of bookstores and libraries all around the world: and digital-only doesn't do that. you cut off the physical marketing in that sense. so that helps support the digital. when they ran out of physical books, my e-book sales spiked, so there was a level of demand regardless of format. you could see the charts, they switched over. but they would have probably gotten physical ones. and then the actual marketing of the thing, me and my campaign manager for the book, a guy named craig who i met through the onion, we built this rabid internet army digital plan x harper or did the more traditional big media plan and got me on msnbc and all these things that, again, individuals, or very hard. that's a network game. and that's a rolodex gu