have mentioned when we were talking about google's reported bid for fit bit earlier in the week, barry knapp-mailed me and said garmin's the way to go if you do anything fitness related i should have said it then then maybe people could have bought the stock because he's absolutely right. but let's move on and talk about hbo max, which at&t is unveiling. it will cost $15 a month media mogul barry diller was on squawk box this morning and saying there's no way all these streaming players can keep up with surging production cost. >> the question is, how many subscribers does it take times x dollars to equal the massive costs that are now taking place? because those costs are literally insane three television programs. three episodes of 20 each television programs will cost $1 billion today. >> they're not charging what these things cost right now, right? i mean -- >> well, no. you can't spend, as i say, it'll change by the way. i mean, if you're -- if you're a producer, make any deal you can in the next six months. >> by the way, how good does the new squawk box set look? >> looks amazing. >>