i always found barstool funny. at its core barstool is a comedy brand.ut what i love about bartool is we call it like it is. every single personality calls it like it is. some traditional companies don't like that, our fans do. we have about 108 people now. we have a phenomenally talented cast of characters. pat mcafee came out of the nfl joined bartool sports. dave himself is a larger than life character. and the list goes on and on. we have an incredibly talented group. they appeal to their own fans and appeal to the broader audience. and we try to wav weave those sy lines seamlessly. maria: rear in an era where original content is big. next year the whole media industry is trying to keep up. tell us how important that is in terms of original content. are you investing more in original content? >> yes. we invest in personalities and we invest in the content they make. what is different about barstool is how we make content. we make content very quickly. an idea goes from idea to execution almost inand taken wasly. last flight we sold outer village plaz

the business of barstool sports. with its unique point of view and original content. what is the space for barstool in the media space? erica, great to see you. it was founded 15 years ago, but it is a in the -- said to your company, what do you mean? >> when i got to barstool two only ago, there were primarily boston employees and since then, we have built a juggernaut business. that is why i call it, in some respects, we are a 2-year-old business or 15-year-old brand. that makes the 2-year-old business very possible. what makes barstool very different is we do not have legacy. we are building a company in the way a company should look in 2018 and 2019 with a brand that has been loved since the early 2000's. scarlet: that business creates 200 pieces of content daily which is incredible. talk about the blessed -- best platform you have discovered for discovery in retaining platform, and creating influence. erika: we are a platform built primarily on a blog. barstool sports.com -- .com is therts epicenter. we also hav

you can see the barstools and chairs and kegs have been pulled out of the building.irefighters were called before midnight for reports of heavy smoke. >> we had heavy smoke and a fire established in the fire building in the top floor and attic and crews were aggressive with hose lines and made a good stop. >> flames shot off the roof of the three story building and firefighters rescued four people who live there and five otherrers who were staying -- others who were staying nearby cannot go back because of smoke damage. >> i'm really so proud of our fire department tonight. they contained the fire within an hour and there were no injuries and they contained it to one structure. >> one firefighter suffered a minor injury, he was cut but treated at the scene and released. the building was built more than 100 years ago and survived the 1906 earthquake. >> firefighters punched a hole in the sealing to check for hot spots and some of the neighboring buildings did receive minor damage. you can see city sightseeing tours, there is a broken window and the person who work sai

there chairs, tables, barstools that have been pulled out. even some kegs on the sidewalk.rst called to reports of heavy smoke. >> they made a quick, aggressive attack. we had heavy smoke. the fire established in the fire building and the top floor and attic. crews were aggressive. they made a good stop. >>reporter: video shows flames spreading along the roof of the building. for people had to be rescued. five others who were staying in a nearby air b&b had to find a different place to stay because of smoke damage. catherine stephanie, district supervisor, offered her support and said she was proud of firefighter's quick action. >> for working with the residents who have been displaced, waiting for the red cross to come, let them know what their options are for shelter. and, we see that crew and make sure that they know they have resources, and make sure they know how to navigate the situation. >> you can see firefighters had to punch a hole in the ceiling of the building to check for hotspots. they have been out here all morning, just doing fire watch and overhaul. one fir