both pricewaterhousecoopers' media and communications partner bart spiegel says he doesn't expect higherimpact the big players because their primary currency is cash and stock. spiegel says "for those entertainment and media companies operating in the middle market space this may make deal financing more challenging as rates increase. as a result these increased debt costs could reduce valuations on acquisition acquisitions." that could impact digital startups that produce video for youtube as well as publishing and ad tech companies. with media undergoing a massive transformation, viewers increasingly cutting the cord with traditional tv bundles, there's pressure for companies big and small to team up. john malone on a buying spree himself telling cnbc last month more deals are inevitable. >> scale is very important. you make it once, you distribute it enormously. and stability comes from scale. so it wouldn't surprise me to see consolidation in that space. >> reporter: spiegel says companies are a successful business model will remain attractive even in this new higher interest rate en