. >> this man is bart van olson, he's got three cookbooks under his belt and the interesting thing isly been doing this since november, you guys, so to tell us about his instagram tv show we have bart from amsterdam. where did the idea come from to do such a short cooking show? it's only 15 seconds? >> when i ended up on my third book when i was selling more stories and recipes, i thought about the idea to film it as well. so, we just did one or two instagram movies and suddenly it became a bigger success and people liked it so we decided to continue. >> is there anything that limits you with that 15 seconds? >> you need to make the consumer, the viewer clear, that it's easy. it's more a thing of inspiration. if you really want to go from point to point, you should really read the recipe in the book. but this is more to give the impression that it's quite easy to make a nice fish dish and to my opinion you shouldn't use too many inguiredients to make it right, because when fish is fresh, it's very delicious even when you cook it very, very simply, so this is the message actually. >>>