he has an outperform rating and with the bear case for some balance here we have barton crockett, rosenblatt securities who has a hold rating on amazon and a $107 price target. jason, barton, thank you very much we will start, first of all, with jason he's going to make the case because this is a stock that is obviously on people's shopping list, if it goes down in value why does it belong there, and how high could it go, jason? >> sure, so this is a business of today that the market's basically valuing the retail business at zero or less than zero so when you take a look at the aws business, i think it's ironic, two internet/media analysts, you know, talking about this company when effectively 100% of the value today or most to have is actually the cloud business. so if you put 25 times next year's aws profit like ebit including depreciation and then you put ten times on advertising this year, eight times next year eb ebitda, assuming a 65% margin, you're basically paying, you know, nothing for the retail business, nothing for prime, nothing for pay by prime so really, that is the opportuni