cod be coming along the waterfront at jack london square in oaklan, it involves coffee and basebal wayne freedman reports. >> it seems to be in perfe put you'll motion, plow row along third street in oakland, a place of import, export, traditions and history, but if you read the headlines these days, it may be a neighborhood in atlanta signifies. >> i could not see a ballpark here. >> spoken like a man with 85 employees and legions of loyal customers. >> this is not bad. >> peerless coffee is a three generation coffee business. fill works in the same office next t their wife sonya and the kids work here too, from geoe and christina and it would please them the immigrant who founded the company back in 1924. >> peerless we wanted to be the best coffee. >> how do say peerless in yugoslavia. >> but it's fullf surprises. there is a museum, it's all about coffee and it's company stocked with items, small and large. >> it's in mint 1922 condition. >> but the coffee museum, there is another one, an active working museum a few feet away. >> just like the rest of this neighborhood, its busy place. making