the design studio got into trouble for that bauhaus is the name of a chain of d.i.y. stores in germany that company took them to court because it had obtained the rights to use the name back in the 1960 s. . we got this cease and desist order and we had to rename ourselves that was a catastrophic start to our new business. but in retrospect i'd say that energized us and really got us going into holding up the company. without a change of name to tendency the company as it is today probably wouldn't exist. and. with success comes the risk and the honor of being imitated only copied counterfeiters make life tough for those who make the real thing it's a testimony to the intellectual and emotional power of the powerhouse that it still inspires both emulation and fakes. intellectual property theft is a reason behind the us china trade war not all economies follow the rules but at least there is a legal framework to protect innovators and investors it wasn't always that way imitation is the sincerest form of flattery and studying the masters was the custom is a short histo