i mentioned omnicom and bbva. really exciting developments to come. we are talking to one company who has millions of lines of mainframe code. they are talking about moving over these really gnarly mainframe applications and millions of lines of code using generative ai from aws. it is this consumer application, this chat application that is easy for folks understand because they can say give me a haiku about farm machinery. it doesn't. brad: that is the key, the haiku's. adam: what folks in this room and watching online understand is there is a full suite of enterprise and company and organizational applications. they will be huge needs there. we will be focused on customer service and coding. and drug discovery. a full suite of applications across every industry. i think we are well-positioned. brad: do you feel like you are close to having a gpt for quality model running on aws? adam: all the tests we have done and the customers in the existing, current preview of bedrock have been very impressed with the quality of our models. it is not just about