hundreds of major designers and retailers, including luxury brands like bcbg, gucci, michael kors and gap and the north face have banned instead for opting for faux options that are better for the animals. san francisco will be the first major city to ban fur sales. this is a progressive city, so let's show this by taking this step and inspiring other cities across the country to take similar actions to protect the animals. thank you. >> supervisor ronen: thank you so much. next speaker. >> hi, my name is sonya, i'm the bay area director of the factory farming coalition and i fully support this ban. freedom of choice is important, but shouldn't there be limits to choices when they hinder the agency of these animals? i've seen several investigations of fur farms, it's one of the most disturbing things i've ever seen. cruelty is not fashion, nor is it beautiful. nor are profits more important than the well-being of animals when there are plenty of fur-free alternatives. thank you. >> supervisor ronen: is there any other member of the public who would like to speak? seeing none, public c