or bcp. a system of disaster preparedness. many businesses suffered in the march 11th quake and tsunami, but a company in one of the hardest hit areas was able to resume operations quickly. what made the difference? nhk world's sue sumako ka has the answer. >> reporter: the company in sendai, northeastern japan, disposes of and recycles industrial waste. concrete, plastic, and other waste is banned here. the march 11th disasters took a heavy toll on the company's main office and on an incinerator near the port. the company used to be standing here, but the tsunami swept the building and nothing is left. the office building was moved a distance of 100 meters. the incinerator was destroyed by cars and a trailer truck that crashed into it. this man is in charge of disaster management at the company. >> translator: i felt the quake in my bones. a sensation i had never experienced before. i was at the main office then. so all i could do was worry about the incinerator and our employees. >> reporter: suzuki's company was prepared fo