and what i noticed was a new type of beardsman, something we coined the urban beardsman., these were men who were passionate not only about their facial hair, but also their style, their careers, and their independence. so we united the community and started offering them some really awesome products. beard oil will soften up your beard, help eliminate beard flakes, and... [ sniffs ] whoo-hoo-hoo! it smells fantastic. all you got to do is drop a couple drops in your hand... rub it into the beard... [ laughter ] [ quietly ] no. now, we are in the renaissance of a facial-hair revolution. and beardbrand is leading the charge. we see a huge opportunity in the marketplace, and with your partnership, we will change the way society views beardsmen. so, eric, can we see the product? yeah, you can, robert. thank you. i can smell it over here. oh, it's a beard kit. greiner: so, trimmers. scissors. john: thank you. comb. [ sniffs ] whoa. this stuff smells great. is this kit for guys with, like, serious beards? bandholz: so, this is, like, the ultimate kit on the face of the planet,