and this is the more traditional one in the world of beatrix potter in windermere.jemima, exactly like her watercolours. and peter rabbit over here. i think it is inevitable people will pick up on the characters and do different things with them. i think that's absolutely fine, they are there to be enjoyed. at the end of the day we hope they encourage more children and families to come back to the original stories and get to know peter and his friends. it remained to his roots location wise. the location manager was looking for an independent store here and so he came to see us. asked if they could use it. we said yes. your shop now is forever immortalised in a movie. how does that feel? i hope it's a good film! but that, say some critics, is where the problem lies. it is crazy. peter rabbit is trerking in some of it. there is a bit where peter rabbit has a pilot letters leaves and he is doing this with it, like he is a guy ata doing this with it, like he is a guy at a strip club. it is one of the weirdest things have ever seen. it won't be one of the first trerking