it's a good candidate for the esprit de beaucastel. and i think that this is gonna end up being one of the real signature areas for rhone varietals in california. >> rhone-style wines are not paso robles' only claim to fame. the other great varietal that caught on like wildfire in the rolling hills of paso is zinfandel, or zin as it's affectionately called here. every year, the paso zin producers get together for a party. the agenda is to have fun, swap stories, and make one important decision. they must choose who will be the next zin festival zin blendmaster. it's the blendmaster's job to create a single wine out of the zinfandels produced in the area. the new zin will be auctioned off at the annual zinfandel wine festival, held in march, and will have the blendmaster's label on it. the blendmaster needs time to create the perfect blend, so he's elected 2 years in advance of when his barrel goes to auction. joe barton jr. of grey wolf cellars is the blendmaster. after today's elections and lunch, he'll start blending his signature zi