there's a barrier to entry for smaller banks, bigger survives becausef dodd frank and basel, basel-- and there are barriers to entry to investment banking and debt diversification. is there a barriers entry in the airline industry? >> and adam, i'm going to stand apart from a the lot of these guys, i don't think that airline ticket prices are that high. i note to gerri's point with the fees and everything you're getting gouged because they can't give you a ticket price and leave it at that and it is, it is cheap to fly in the scheme of things and i just suspect with the mergers, reality is going to start to come home and it won't be as cheap to fly. >> over the past 30 years, airline places came down dramatically after deregulation and got really inexpensive to fly and guess what, the airlines didn't make any money so of course, prices are going up. and i also think that small airlines will start up where routes are being served well, and they'll offer ultra cheap prices and they'll succeed and some will fail. this thing has a cycle to it. >> you're going to e a lot of rural routes d