also among the big names are riley bechtel, a board member at theranos and a number of more typical investors have come to light. >> are they wiped out? >> it is hard to say right now. the company faces a vast array of very public challenges. sanctioned by a federal regulator, they face federal civil and criminal investigations now, lawsuits by shareholders, you know, challenging some of the sanctions, fighting the suits. but for now, it would seem to be very difficult situation for the company. >> these were people you would typically describe as smart money. how did they get sucked in and how did they act so dumb? >> we love to know more about that. i think some of the investors who have come forward, not these families, but professional money managers, who, you know, one case now sued the company, you know, feel like they were misled and some of statements that theranos' founder elizabeth holmes made before and after their investments were, in fact, shown not to be true as the company's challenges have mounted. >> we look at this now and say, boy, these guys got snookered. but on the cover