it took beckerman two months and eight different versions to nail it down.ning. ♪ losing does not feel so great ♪ >> all right. >> thanks don. >> what's his genius? >> his genius. >> quick. >> is just finding that thing that stays there ant dundas go away. >> and joel beckerman peeled the curtain back to show us how he did it. you'll see the story on "cbs this morning." you're watching "cbs this morning." trading-in or selling your car truck or suv? webuyanycar.com takes the hassle out of selling in just 3 easy steps. one, get your free online valuation. two, book an appointment. and three, pick up a check at your nearest buying center. ♪ find out how much your car is worth ♪ ♪ at webuyanycar.com ♪ in a race, it's about getting to the finish line. in life, it's how you get there that matters most. like when i found out i had a blood clot in my leg. my doctor said that it could travel to my lungs and become an even bigger problem. so he talked to me about xarelto®. >>xarelto® is the first oral prescription blood thinner proven to treat and help prevent dvt an

i talked to michael beckerman, president and c.e.o.f the internet lobbying group formed by google, facebook, yahoo! and other tech giants. here is what he had to say. >> the interesting thing from our conversation, maybe it was only two or three months ago. we were talking about are rules needed at all? today the conversation is how do you put those rules in place? now you have republicans and democrats agreeing that rules are needed. the question is what is the mechanism and the tools needed? >> who has changed their mind in where elected officials have gone on both sides of the fence. it wasn't too long ago they were saying no change was needed. >> the republicans have taken real steps forward but the f.c.c., chairman wheeler is five weeks away from voting on rules. i think we will have a chance to see what rules come out of the f.c.c. in five weeks. it is certainly heartening for all of us to hear republicans and democrats say enforceable rules are needed to protect an open internet. >> spoken like a washington veteran. so what is i

it took beckerman two months and eight different versions to nail it down.ng. ♪ losing does not feel so great ♪ how he did it. you'll see the story on "cbs this morning." you're watching "cbs this morning." ♪ ♪ ♪ we're on a mission, a mission for underwareness, a cause to support the over 65 million people who may need the trusted protection of depend underwear. join us. drop your pants for underwareness and show off a pair of depend. because wearing a different kind of underwear, is no big deal. support the cause and get a free sample of depend at underwareness.com. >>> that does it for us. for news any time anywhere you you can find a new frontier. there's nothing stopping you and a lot helping you. technology that's with you always. this is our promise. it's never been better to wander because wherever you go, you'll find us doing everything we can, so you can. >>> good morning, checking conditions at the golden gate bridge. first it's foggy. that's the biggest thing right now, and then there was a crash northbound 101 near vista point so just north of th

if i were a use personal to target michael beckerman for an ad based upon the millions of impressions that we need to serve advertisers it would not be a successful strategy. aggregating the information being talked about and user behavior is something that a lot of companies around the table to but something we try to do in a reasonable way is give transparency to users and choices about whether or not they want to be targeted. data collection and targeting and there is always a balance between privacy. >> let me stop you their. it sounds enthusiastic, basically. let's see if we can make it a viral sensation. same idea. >> sure. we are a company that provides -- trying to meet user's daily habit weather, finance, sports, e-mail. +1 absolutely to the comments already said the other thing you are starting to see a lot of an issue that most if not all companies around this table deal with everyday. if users do not trust us they are not going to continue to use our service. they are always trying to ensure that users will be comfortable. one of the things companies are doing is starting

before we start the first panel i am pleased to turn the mic over to michael beckerman from the internetssociation. >> thanks to the harvard institute of politics for partnering with us. we are going to ask the question will the government break the internet? these are important to the future of the internet and the internet users and companies around the world. as we get into an election cycle that voters care about, we're looking forward to a great conversation. thank you for moderating. >> i am going to take off the introducers have to put on the moderators hat. i'm going to get into the middle of the well. this is where we need jeopardy music. let's see if this will work. all right. as you may have noticed, i have called this panel. this is a roundtable that has right angles. we have approximately 25 people on the panel. there are roughly 85 minutes to do this. introductions would not be done before the time is done. we have a special configuration. i want to use this to our advantage. this is how we suggest we do it. to bear in mind and adopt the ideal as we proceed, we are speaking

if i were to use personal information to target michael beckerman for an ad based on cliques and the millions of impressions that we need for advertisers, it would not be successful strategy. so aggregating all of the information laurent was talking about in all of the information about user behavior to serve them targeting advertising is i think something that a lot of the companies around the table do, but one of the things that we try to do in a reasonable way is give transparency to our users and choices about whether or not they want to be targeted. you have got an opportunity to opt out of that kind of data collection and targeting. and i think that there is always a balance in our industry -- >> i hear you -- >> between privacy and free internet. it goes back to what she said in terms of if our users don't trust us they're not going to continue to use our service. so we are always trying to ensure that we are doing something that the users are going to be comfortable with. one of the things the companies are doing is starting to -- i won't necessarily say exeet on privacy but

>> michael beckerman, c.e.o. of the internet association. up next, we're going to pivot back to securities talking about a top executive and co-founder of the security firm lookout. that is next on david west. >> this is the best of westmoreland. i'm cory johnson. cisco has just released its 2014 security report. think their security tools or vared or effective evened a they use only standard protocols to prevent breaches. i talked about this paradocks with jon stewart. >> it is a combination of elements. the first is with an industry that is only about 25 years old we're looking at an experience that hasn't been built up through all the companies. there is a perception and reality gap where top leaders will see the strategies and operations will be concerned they have not gotten over the goal line. >> is this bravado, or do they just want to say this because they do not dare tell anyone they think their systems are weak? >> even i have got a little bit of that confidence factor where you do not want to's start off by saying, hey, we got it

before we start the first panel, i am pleased to turn the mic over to michael beckerman from the internet association. >> thanks to the harvard institute of politics for partnering with us. we are going to ask the question will the government break the internet? i agree with you i hope the answer is no. but the policy issues we will talk about today, from reform to privacy to government surveillance, and net neutrality are very important to the future of the internet and the internet users and companies around the world. these are important policy issues that i you get into an election cycle, that voters care about. we're looking forward to a great conversation. thank you for moderating. >> i am going to take off the introducers had --hat to put on the moderators hat. i'm going to get into the middle of the well. this is where we need jeopardy music. [laughter] let's see if this will work. all right. as you may have noticed, i have called this panel. that is generous. this is a roundtable that has right angles. we have approximately 25 people on the panel. there are roughly 85 minutes to

most of it and before we start our first panel, i am very pleased to turn the mic over to michael beckerman from the internet association michael? . >> thank you thank you jonathan. thank you to harvard institute of politics and bjerke man center photograph partnering for this important sip owes yum will the government agree with you? the answer is no the policy issues that we will talk about today with eco-reform. government surveillance. and internet government nancy and net neutrality are very important to the future of the internet and matteres to all of those internet users all over the world and important policy issues as we get into the election psyche that will voters care about and certainly for all of the business that's care about. so we are looking forward to a great conversation. thank you for taking the time to moderate. pleasure all right so i am now going to take off the introducer's hat to put on the moderator's hat that means that i will get up and find away to get into the middle of the well so i can look at people [laughter] so this is where we need jeopardy music or som