that is becky frankiewicz, manpowergroup's north america president. eu has charged google with abusing its ad tech dominance. we are going to discuss the impact of that, next. this is bloomberg. ♪ >> the worst scenario would be a europe that would invest much less than the united states and china, not be able to create the great champions, but instead a europe that would start with regulation. this scenario is possible. it is not one we stand for and it is not the one i will support. dani: that was french president emmanuel macron warning that europe should not fall behind on ai at the vivatech conference in paris. microsoft is taking the lead in silicon valley's a aires after quietly gaining control of ai's flashiest start up. competitors are trying to play catch-up but it comes at a time when regulators are getting tough on tech. >> we are concerned that google may have illegally distorted competition in the online advertising industry, also known as ad tech. we found that google may have abused its dominance position by favoring its own ad tech ser