>> it is, beeeeen cooratee entiti firirsts they have to negotitie remits to cicide rules.s. -- agreemementsulf who is the g gated contrtrollera met -- it takakes time. this is a way to compete for data ownership. nonot only aboutut privacy butut competition.n. >> padua -- - have europeaean authororities targeteted the rit areas?s? >> they haveve created a n new world.d. we had thohose rules fouour yeas ago,o, 20 years ago, the e lackf harmrmonization. we have new w procedures today n order to i impose compananies tt fofor p privacy and r regulatoro agree toave a sing v voice i eurorope. andsesers of socialal n networs any tech compapanies are beieing told they y have to reviview and acceptpt these new conditiononsr have theheir accounts s shut do. do these cosost reminderss on as getting through to members of the public? >> it i is a way to i inform yof your situatition and the u user data. not t a new wayayo consent becae u u have n choice if you do noacaccepthe terer andondiditis, take it or leee . a good w for comnies to improve eir policie t t in ielf a a w right for erers. >>ooooglend