differently about lots of different revenue opportunities rather than where is that silver t.llet behal >> i will point out to npr music, which as become a fully digital -- obviously it crosses into radio, but it is a website. house staff has grown and it has flourished into its own thing. they are doing well. >> take away on this, commission of obituaries? anyway, i'm opening up to questions, and i want to thank viewers from c-span across the country watching us now, and i want to welcome them. questions from the audience? is there a mike? >> [unintelligible] traditionally in social meeting, you cannot separate it anymore. that is where traditional media really becomes all truck relevant to the population. do you ever see a way in which social beatty and traditional media can truly work together in times of disaster in a way that is going to be beneficial and get better information to people need it faster? >> i think that a mapping program based on putting together the messages from the public, which is one of the first preseason of it, was in the haiti earthquake in identifying clust