would disappear from the atmosphere and it man would become more spiritual and a new breed of, say behans what evils which would become altitude men. more than that, as i was researching the book i began to see the growth of america's celebrity culture about which we know -- about which we are so inundated today really started to take place during this time and especially during this race. once again, technology made this possible, and 1926, 1927, you have the establishment of the national radio networks, abc and cbs. they had to fill the airwaves with information. you had an explosion of the print industry. there were more magazines than ever before coming in you had movies. in 1927 you had talking movies. lindbergh, in fact, one reason lindbergh will become so well known was because he was the most film the individual at that time. was estimated that 7.43 million feet of cellulite was used on lindbergh, which was 2 million feet more than the previous most of the individual who was the prince of wales. so people were fascinated by all of these but especially lindbergh. the idea celebrity