earlier today but i got to say lidl is this new this this latest story and it is are they on their way behrman subs are they on their way to becoming the big tobacco the twenty first century yes by virtue of the frequency of the cases by virtue of the severity but with cigarette in cases in litigation that a company that people are still smoking cigarettes are still there you know we always like to talk about what's the biggest organization is a big ag or a big pharma who are the of the big. and i don't think people realize how enormous monsanto bear and others how these people are in terms of something that affects food and agriculture around the world not everybody smokes but everybody eats yeah and the enormity of this i think is is cannot be overemphasized it's massive it's like every food product every park their spirit leaves it's all over the borders yeah and i think what we've seen over the years you know when i was a kid it was doubt dupont and now it's gone then everybody all kind of like melded together and it's evolved month draw city points then you know do you think part of it is