to bek he is going transparent. you can't do a deal this size without knowing what your plan is.app should thrive independently and should be allowed to grow. it is much like instagram. facebook is put itself in a position to have the must-have communication and social applications on mobile. that is a huge franchise to own and leverage. >> do think there will be advertising? will there be in app purchases? think he and mark had that conversation. anything can change in the future. i expect him to monetize through subscriptions or through directly charging carriers. in some model that is not advertising, not distribution. >> does this in any way dwarf instagram? >> i don't think so. so beyond is on the board and kevin is not. >> i believe they had 30 million active's on the deal. when they closed it was more like 100 million. facebook is just under a billion mobile active users. i think it is just a different time and a different scope of acquisition. i think both of them are going to equally be important. >> what you think of this idea about facebook working on more standalone a