all around beldin you know it's a little bit kitschy it's a little bit of money but it's all part of the last seventy two hours before before the public. mari i want to talk with you about a particular social media campaign that's going on targeting women what's behind this well that's right and i didn't know this until this week but apparently in every election in germany since nine hundred fifty three more men have gone to the polls than women and that's a bit surprising because there are about two million more women in germany than there are men so there's a new campaign that is hoping to change old os it's called joe woman the as opposed to germany it was launched by twenty three german magazines with a combined readership of more than twenty million each magazine has content specifically targeted to day rate is it's a mix of celebrities fashion and activism to try and get more women out to the polls the editor in chief of germany's glamour magazine has told us why she's good at it you buy she got involved so let's have a look at what she had to say. i meant. the big will have a