everything from fragrances, handbags, clothing, shoes, sunglasses, pet products, station stationery, belding launched my 11th fragrance. >> what kind of volume do these sell, these things. >> um. >> do you know, do you keep a handle on them? >> i don't think you know that part. i don't like to discuss money. >> why? >> something my mom always taught me. sounds obnoxious when i do that. >> some recent thing i just read said you make $10 million a year. would i imagine it's more than that, isn't it? >> yes. >> don't talk about money or politics. >> is it a lot more? >> i do very well for myself. i'm very proud of what i've done. >> don't talk money or politics, your mother says. >> both. >> that's extraordinary. you're making jut this absurd amount of money. >> i feel really proud of what i've accomplished. >> what is brand paris? if you were pitching it to me, what is it? what do you personify? >> fashion, fun, excitement and amazing products. i really am passionate about every single thing i do and i real believe in everything and work really hard to achieve all of this. >> do you know what