market guy on friday morning, that man right there the, his name is brian belski.f, brian, you know that. you're saying do not sell big tech. the bull run is not over. make your case again, brian. >> well, good morning, stu. media guy. so thanks for having us. i think that this sell tech thing is too similar police ific, right? i mean, we know that people were concentrated in 2019 and 2020 in tech. we also know that many investors from the institutional perspective missed the move in march, april and may in the overall stock market, got in too late, got smacked around in september and now are blaming tech and taking profits and moving into value and small caps. we already know, that right? but here's something i think that we're forgetting. what are we buying as consumers? right? what are we buying? content, content, content. whether or not the apple machine, the google machine, the netflix machine, facebook, amazon, this is what we're buying with this money. that's why retail sales are so strong, consumer sentiment has been so strong. and let's take an even furthe