plus, bemind me, if you look over here we have tower bridge. and the tower of london. a beautiful view from up here. and all you got to do is be fit enough to walk the stairs. >>> every day when i'm doing research for my radio show, i go to cnnmoney.com. you should, too. poppy harlow is here from cnnmoney.com with good tips for you. >> reporter: trying to keep your small business afloat in these tough times can be a daunting task. but maximizing your company's website is a cheap and easy way to target your customers. here are three tips to help you do just that. first of all, focus on the content. consider the top three things that a customer would come to your site looking for. and highlight those things right on your home page. don't bury that information, bring the best stuff right up front. next, you want to provide expert tips. giving some measure of free advice really elevates your own reputation as an expert, and that can help. and finally, consider your site's design. well, slick effects and animations are great for making a splash, most consumers prefer an eas