. >> that was ben bajarin, analyst, creative strategies. new telco business models may emerge.e will talk about the competition shaking up the cellular market next. you can always watch us on bloomberg tv apple tv, and on amazon fire tv. ♪ >> iamb cory johnson, this is "bloomberg west create -- bloomberg west"." ." freewheel will be $10 a month. both of these wi-fi only phones have been seen as a threat on the horizon. >> we are getting closer to a national wi-fi network. more people are using wi-fi and there was a report that said in 2013, 90% of the data was over wi-fi even though we have other plans through horizon -- verizon and at&t. we are using wi-fi more because it seems more reliable and a lot of spots. >> the desire to send more data is a great desire of the phone company. is this a chance for the number three and number four carriers to get ahead? >> what we're seeing right now is a shift to mobile. what cablevision has done is they are trying to get in on that turf. they're trying to find a way to the mobile device is of that growing data stream. the cable industry