antitrust probe make a difference in the way that facebook operates, still is dan ives analyst at ben brodieve who covers tech lobbying. ben, i want to start with you. about a lot of different investigations, i believe there are four separate investigations into facebook. what does the d.o.j. offer something different than any of going on? that may be ben: in a certain sense, another investigation can be marginal. you'll see things like the sort d.o.j.oo subpoenas where ill say send all of the documents you sent to any other investigators in the privacy claims, anything like that. way it's marginal, in another way, it's that much more distraction. time and it utives takes lawyers time and they could certainly pursue a which nt line of inquiry would be a whole other set of battle tools that basically if book would need to face d.o.j. actually goes by this. kurt: dan, you had a note breaking you said that up some of the big tech companies might be a tough argument to make. why you think that might be? to, yeah, look, i go back even when we covered microsoft that rs ago, in terms of really case

to discuss, ben brody. lay this out for me. y is this now that state attorneys general are getting involved? ben: it is a lot of lawyers that google now has to deal with. the sheer number of people signing off on this, going against google does not necessarily signal how strong the case is or isn't. it means google has to deal with document requests, it may have to litigate those issues. it is going to be dealing with a lot of smart, experienced people. it is going to have to potentially go to court. this is something that obviously a large corporation can handle, but it is not fun and it tends to be a distraction that makes a company increasingly more careful with how it conducts business. that could stop it from being a sort of dynamic corporation in the competitive landscape. taylor: how does this complicate the story that was already frankly, basically pretty complicated given some of the other ftc and federal government investigations that were already ongoing? ben: right. as far as we are aware, the department of justice i

our thanks to bloomberg's ben brody in washington. ahead, pricing power at fast fashion chain zahra is showing signs of slipping. it is our stock of the hour, next. this is bloomberg. ♪ vonnie: time now for our stock of the hour. we are looking at zahra owner at the zahra- owner. emma chandra has more. sena: shares have ri some 8%, putting pressure on the retailer to outpace its rivals. they did do well in the first half of the year, rising some 6.6%, doing better than the before,arter and a year but still a ways off the double-digit sales growth that inditex investors had perhaps become used to. the difference this time is even though sales et cetera did in the second quarter, we saw that margins did not. margins and came in prior than the year prior -- and came in lower than the year prior. usually, accelerating sales would give momentum to probability. what we are seeing this year is a bit of a reversal of fortune in the two main fast fashion retailers in europe. we are talking about a battle between inditex and h&m. h&m shares out

. >> ben brody, bloomberg news. you talked about getting a new group of democrats on. i was wondering if you have identified kind of what defined that group, how much progress you made over the recess in getting them on board, and who that group would be? >> well, i'm not going to single any in member of congress out who doesn't want to be, to single themselves out. i will tell you we're having quite productive conversations both with democratic members who already have come out and voiced their support and are agitating to get this vote down and wrapped up, but also with members who haven't come out publicly. the governor said they are looking for more information, looking for for natalie between the negotiations, between the speaker and abbasid lighthizer. the one thing i will say is i think there is an appreciation amongst members of both parties of the importance of this relationship, and that in a town in which a lot of things can get caught up in politics, this is one of those things that we can't afford to allow get caught up in politics and that is a least reas

also with us, ben brody, who had reported on this story. let me start with ben. fine doesn't seem like much. how big of a deal is this? ben: it is certainly easy for google to pay it. it's a drop in the bucket compared to their annual revenue. it is, however, a very large fine by the standards of children's privacy. it's 30 times larger than the previous record, which came in february with tictoc. issues on that popular teen video app. you have a lot of people saying this isn't really going to make a dent in google's business practices, but it is certainly setting a record for this particular space. taylor: you're taking the flip side of this. give me your breakdown. what do you make of the fine and the ruling to limit some of the ads and commenting on children's videos? >> thanks for asking. is 30 laid out, the fine times larger than any prior fine under this. what surprised me so much was that the fact that the ftc was even able to extract this fine, given the fact that the ftc has gone well beyond the statutory limits of what the law allows. essentially, youtu

we spoke with the vice president of net choice and bloomberg technology's ben brodie on wednesday to scuss. net choice is a lobbying group that counts google as a member. ben: it is certainly easy for google to pay. it is a drop in the bucket compared to their annual revenue. it is, however, a very large fine by the standards of children's privacy, 30 times larger than the previous record, which came in february with tiktok, similar issue, collecting email addresses and names without parental consent on the popular teen video app. you have a lot of people who are saying this is not going to make a dent in googles business practices, but it is setting a record for this space. taylor: carl, you are taking the flip side of this. give me your breakdown. what do you make of the fine and the ruling to limit some of the ads and commenting on children's videos? >> thanks for asking. as ben laid out, the fine is 30 times larger than any prior fine. what surprised me so much was the fact that the ftc was even able to extract this fine, given the fact that i think the ftc has gone well beyond th

brody, whos is ben has reported on the story. levy start with you.he fine does not seem like much. how big of a deal is this? ben: it is certainly easy for google to pay. it is a drop in the bucket compared to their annual revenue. it is a very large fine by the standards of children privacy, 30 times larger than the previous record, which came in february with tiktok, similar issue, collecting email addresses and names without parental consent on the popular teen video out. -- video app. you have people who say this is not going to make a dent in the google business practices, but it is setting a record for the base. taylor: give me a break down, carl. what do you make of the fine and the ruling to limit some of the ads and commenting on children's videos? >> thanks for asking. is 30 times larger than any prior fine. what surprised me so much was the fact that the ftc was evil -- even able to extract this fine, given the fact that they have gone well beyond the statutory limits of what the law allows. youtube is a general lottery and's website. ever