we spoke with ben cavender. emily started by asking him what he thinks of the mipad. >> i think this is a good evolution for the company. if gotten really well -- to have done really well in rolling out product. i think the tablet is a really good future step. it has great specs, it competes very well on price with apple. consumers are not necessarily married to the idea of buying an apple tablet or a samsung tablet. the tablet is usually the second purchase from people after they buy a smartphone. >> any market with a pc never existed, a lot of these consumers change the role of the tablet in china? >> absolutely. if you look at the demographic that xiaomi is trying to sell to, which is the 15-34-year-olds. they're spending most of the time -- most of their time of the day on the smartphone. i think xiaomi is really well positioned to cater to this group. >> how good is the actual product? how does it compare to an iphone or an ipad, or a samsung galaxy? >> i think when xiaomi for started getting exposure in th