ben choi is the ceo of coffee table. he's also venture capitalist running mavron capital with starbucks' founder howard schulz and spent time at the cia's silicon value chee capital arm but left just before his secret clearance was complete. we should ask about that later, comrade. but in the meantime, in the last segment i carefully said i really like peoria. you're from peoria. >> you're in range. born and raised in peoria. that's what the cia told you. >> that's your cover story. your back story. so on this catalog -- and i played with it and it's very pretty. >> thank you. >> it reminds me of a certain degree of next issue, the magazine app. >> yep. >> it's interactive, colorful. lands' end and l.l. bean are in the same catalog. >> yes. >> which if i were lands' end i'd say i hate those guys, they're my biggest competitor, don't put me in the catalog with them. but you're saying that works. >> with l.l. bean and lands' end, both catalogs show up next to each other. they have no control over that. when they see nordst

all that and venture capitalist ben choi with reporters from bloomberg and forbes.d morning, everyone. i'm scott mcgrew. you may think of yourself as beyond the ordinary, extraordinary. my first guest wants the paperwork to prove it. >> technology enables us to tell a story like never before. >> adriano is an italian who's applied for the federal government's eb-1 visa. the visa given to a few foreign nationals with extraordinary ability. a knight journalism fellow, stanford educator, he's good for america. he just needs the paperwork to stay. and he may get help from the president himself. on tuesday, president obama will deliver his state of the union address and a central theme