periods longer than ninety days we earlier spoke to the editor of the business new europe magazine ben eris he explained to us how the new sanctions could affect russia's economy. very targeted at a few companies and specifically this is a significant scaling up because these are financial sanctions until now it's been aimed mainly at individuals and their personal assets there trying to find a tricky sort of path between on the one hand punishing russia and on the other hand maintaining the businesses that are here because you have a huge business lobby both in america and particularly in europe who are invested in making most of the profits here and the european partners are putting a lot of pressure on the states you know to to keep it contained to back off so that they don't lose any money it's not effective in so much as it doesn't really do much economic damage but it is effective because psychologically in all that all the sanctions have been who has very little economic damage directly but the psychological effect is enormous i mean the ruble is already tanked today and the threat t