. >> if you go back to hollywood and look at the classics like "the ten commandments," or ben hur, they'ree successes. all of a sudden, these movies come out, one after another, your mini series, now this movie is about to break, "the passion of the christ." huge ratings, is there a message here? time magazine, news week, their biggest selling issue when they put jesus on the cover around christmastime. there is a message here. >> there is a message and clearly there is a big thirst for the bible, big thirst for jesus, and the message is let's make more about the bible and about god. who wouldn't want to be with god every day? who wouldn't want to know jesus? we believe that thoroughly. the ratings show that. you know in canada, the bible series beat hockey. >> in canada? that is almost a religion, obviously you're known for "touched by an angel" you put a lot into this, why? >> it came as a whisper, in our hearts we just felt the importance to do it and we sat down together over a cup of tea and mark said you want to do what? the whole bible? and i said yes, i think that is what we should