ben kaplan is an entrepreneur. he's been through the process. he's got a model that really helps families make it. he wrote the book 'how to go to college almost for free,' and he runs the company cityofcollegedreams.org. let's talk scholarships. doesn't every parent hold this dream that there's got to be a scholarship out there for their perfect kid? > > that's right. great to be with you bill. you know, that was the dream actually of my parents not too long ago. i had grown up and played competitive tennis. always assumed i could go to school on a tennis scholarship. i got an injury in my back and needed a different way to pay for school, and i discovered there are corporations, foundations, associations, community groups that all reward different scholarships. and the key is, this isn't just for those with high gpas, this isn't just for amazing athletes. so i personally applied for three dozen scholarships. i won two dozen of them and the accumulated $90,000 in scholarship money. it got me into harvard and paid for almost everything. and i've