ben kauffman is disrupting not only how the world invents new products but also the way you cultivate an innovative culture that fits the company's name, quirky. it's thursday night in new york city. and ben kauffman the dynamic 28-year-old founder and ceo of quirky, has invited me to be a panelist judging new product ideas as part of the company's weekly ritual. >> you're working quirky product evaluation. special guest panelist tonight is j.j. ramberg. you remember j.j. ramberg? >> quirky describes itself as a company that makes invention acceptable. every week the employees sift through thousands of product ideas submitted by the company's community. they then select the best ones to bring to e-val to see if a new concept has merit. if it makes it to e-val the idea goes to the quirky community for a healthy debate and a vote. the evening, fuelled by pizza and beer is fun, fast and more than a little irreverent. >> j.j. what do you say? >> it comes down to price. i think there's a market for having cakes that look like this right? all these people who read martha stewart and are int